If you want to use Lead Generation ads and the lead gen ad format, keep in mind you’ll need to choose a “Lead Generation” option instead of “Sponsored content” when creating your ad, but they are otherwise similar. You can use any of the following ad formats: They’re great for engagement and have outstanding visibility, giving you a chance to create engaging content that users will want to click on. Sponsored content ads are in-feed ads that look like standard posts except for the “sponsored” tag attached. Let’s take a look at each of them along with some examples. Most LinkedIn ads fall into one of four categories. In this post, we’re going to look at absolutely everything that you need to know about LinkedIn advertising and dig into how you can leverage the platform for your business. LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.īut LinkedIn Ads aren’t just for B2B companies - B2C companies, nonprofits, universities, and many other types of organizations can also use this ad platform for specific purposes to great success, including (but not limited to) finding the right applicants for job openings.

B2b linkedin ads